The Story of Impressa


Lori and Steve, both in fashion related corporate careers, arrived in North Carolina from Los Angeles in the 1980’s.  Realizing it was a wonderful place to raise their two children, they stayed.  They saw a void in the retail fashion jewelry space. Expensive “fine-jewelry” was available in a dozen locations in each shopping mall. And cheap, unreliable fashion jewelry could be found in department stores or retail shops targeting teenagers.  As a result, Impressa was born in 1990.


The word “Impressa” means “elegant and beautiful” in Italian.  Further back in European history it meant one’s “personal identity.” For us it means both of these and we help you achieve your fashion goals via excellent quality fashion jewelry at a fraction of the designer price.


Through the years, we have found the best suppliers who deliver price and quality. We travel all over the country to find the right pieces so that you don’t have to…


In 2002, the lab-created gemstone, Moissanite, arrived.  It functions like a diamond at 10% of the price.  We set it only in solid gold because, like a diamond, its brilliance lasts forever--Guaranteed.   Want a style that we don’t show on our website?  Just email us at and tell us what you want. We’ll find it for you.


Our customers are from across the region and have maintained their loyalty based upon selection, price, quality and our service that still continues “after the sale.”  We stand behind the quality of our jewelry.


In 2016 we are embarking on a different retail approach:

  • A new, improved and complete Website that be easy to navigate and shop with free shipping on purchases over $30.


  • Temporary“Pop Up” stores.  These will be temporary store locations in shopping centers in the Triangle area.  Operating for a few weeks to a month these will be more convenient to our customers than the congested shopping mall.  Join our email list for notification when these stores are  operating. Plus we will make announcements on our website.


  • Jewelry Events – We will bring Impressa Jewelry to your club, group, neighborhood or organization.  Do you have 30 or more interested jewelry lovers that you can assemble? We have been holding these jewelry shows for over 20 years in locations as far as 3 or 4 hours drive from the Triangle.  And the organizer host earns Free Jewelry! Email us for more information at

We love our loyal Impressa customer base that we’ve built over the years and plan on remaining your fashion jewelry or Moissanite source!